# Campaigns

Sequences this organization is running.

## What a campaign is

A campaign is a sequence this organization is running. Create one as a draft (in the dashboard that starts with an empty sequence), then add steps. You can set it active or paused, and archive it when you are done.

## Sequence

A sequence can start and end, wait for a duration, take an action on LinkedIn or Instagram, branch on a condition (whether they are already a LinkedIn connection, or whether a lead attribute is set), or wait until a reply or an accepted connection request, with a timeout.

Message steps can be a template or an AI prompt. An AI step can wait for someone to approve the text before it sends.

## Sending

Sending follows the campaign schedule: the days and hours you pick, local to each lead. You also set a gap between sends, and an optional cap on how many leads may start each day.

New campaigns start in dry run: the sequence runs, but nothing is sent.

## Suppression policy

A campaign can skip people contacted recently, skip people who never replied after a number of touches, and bypass some soft suppression reasons.