# Leads

People you can enroll in a campaign.

## What a lead is

A lead is a person you can enroll in a campaign. Add them in the dashboard, one at a time through the API, or up to 500 at a time through the bulk endpoint.

Bulk creation matches on identity, so re-sending a list settles onto the leads it created the first time rather than duplicating anyone. A row whose identity already belongs to a lead comes back as `matched`, with the fields the row carried patched onto that lead.

## Contact

You can store a first name, last name, title, company, domain, email, timezone, and extra properties.

## Identities

At least one LinkedIn or Instagram identity is required. You can pass any of the forms below.

LinkedIn input (stored as `john-doe` or the user id):

- public identifier: `john-doe`
- path: `/in/john-doe` or `in/john-doe`
- profile URL: `https://www.linkedin.com/in/john-doe`
- user id: `ACoAAA…`

Instagram input (stored as `john-doe`):

- username: `john-doe`
- handle: `@john-doe`
- profile URL: `https://www.instagram.com/john-doe`

## In campaigns

The lead page shows every campaign they have been enrolled in, and whether they are live in one now. A lead can only be live in one campaign at a time.