# Leads

People you can enroll in a campaign.

## What a lead is

A lead is a person you can enroll in a campaign. Add them in the dashboard or through the API.

## Contact

You can store a first name, last name, title, company, domain, email, timezone, and extra properties.

## Identities

At least one LinkedIn or Instagram identity is required. LinkedIn uses a public identifier; Instagram uses a username.

## In campaigns

The lead page shows every campaign they have been enrolled in, and whether they are live in one now. A lead can only be live in one campaign at a time.