# Needle

> Needle builds proactive AI agents for revenue teams in Slack and Teams.

## Key Facts
- Website: https://needle.app
- Product: proactive AI agents for revenue teams in Slack and Teams
- Common use cases: CRM updates, call preparation, lead enrichment, deal hygiene, follow-up drafting, revenue operations, and pipeline monitoring
- Audience: revenue teams, sales development representatives, account executives, RevOps, and customer-facing teams
- Positioning: a proactive GTM agent that lives where revenue teams work, connects to the revenue stack, and mirrors each user's permissions
- Contact: support@needle.app

## Public Pages
- Home: https://needle.app
- About: https://needle.app/about
- Blog: https://needle.app/blog
- Careers: https://needle.app/careers
- Imprint: https://needle.app/imprint
- Pricing: https://needle.app/pricing
- Privacy Policy: https://needle.app/privacy
- Skills Library: https://needle.app/skills
- Terms of Use: https://needle.app/terms

## Skills
- Call Prep: https://needle.app/skills/call-prep — Stage-aware pre-call brief. Fires ~30 min before a booked meeting; reads the deal's pipeline STAGE to decide what kind of brief (discovery / trialing / re-engage), pulls the right sources, and routes to the right place. Baseline everyone in common/ can adjust.
- Deal Brief: https://needle.app/skills/deal-brief — Full deal intelligence brief: pull all context from HubSpot, Slack (user token), Gmail, and Fireflies for any deal. Produces a structured report with MEDPICC gaps and next actions.
- Format Slack Message: https://needle.app/skills/format-slack-message — Use when sending any response to Slack — converts markdown to Slack-native formatting so the output renders cleanly instead of showing raw symbols.
- Alex Call Prep: https://needle.app/skills/alex-call-prep — Alex's call-prep deploy notes. The shared engine identifies the box from its own Google Calendar — no config file. Alex's only personalization is one line in REP_OUTPUT_CHANNEL. Load when deploying/checking Alex's call-prep.
- Needle Add Deal Info: https://needle.app/skills/needle-add-deal-info — Add rep-authored note, update MEDPICC fields (tagged [Rep]), and create a HubSpot task on a deal.
- Needle Add Lead: https://needle.app/skills/needle-add-lead — Add one or more leads (single LinkedIn URL or CSV batch) into HubSpot as Contact + Company + Deal in Outreach stage.
- Needle Call Coaching: https://needle.app/skills/needle-call-coaching — >
- Needle Content Pipeline: https://needle.app/skills/needle-content-pipeline — Daily 10:00 cron — posts this week's content plan to #content-pipeline Slack channel from Notion Content Pipeline DB.

## Updates
- Needle vs Viktor: specialist or generalist agent?: https://needle.app/blog/needle-vs-viktor
- Needle vs Claude Tag: one model or the best model?: https://needle.app/blog/needle-vs-claude-tag
- Needle vs Slackbot: which AI agent for your team?: https://needle.app/blog/needle-vs-slackbot
- Introducing proactive Needle agents for revenue teams: https://needle.app/news/introducing-needle-revenue-agents