Lead Magnet Capture Hubspot
Automate lead capture from forms, enrich profiles with AI, and seamlessly add qualified prospects to your CRM, ensuring your sales team has complete context without manual effort.
Want to automatically add lead magnet downloads to HubSpot? This tutorial shows how to build a lead capture workflow in Needle that syncs form submissions directly to your HubSpot CRM.
Overview
The workflow triggers on form submissions, enriches lead data, and creates or updates contacts in HubSpot—automating your entire inbound lead capture process.
Key Actions
- Form Submission Trigger – Activates when lead downloads your content
- Data Extraction – Captures contact details and qualifying information
- Lead Scoring – Assigns scores based on company size, role, and interest level
- HubSpot Sync – Creates/updates contact and company records
- Workflow Enrollment – Adds contacts to HubSpot nurture sequences
What You'll Need
- Lead Magnet Form – Typeform, Webflow, Unbounce, or custom form Tip: Include fields for company size and pain points for better qualification
- HubSpot Account – Marketing Hub or Sales Hub with API access
- Lead Scoring Criteria – Rules to prioritize high-value leads
How It Works
When someone downloads your lead magnet:
- Form submission triggers the workflow with data:
- Email, name, company
- Job title and seniority
- Company size
- Industry
- Specific interest/pain point
- Lead scoring algorithm runs:
- Enterprise (500+ employees) = +50 points
- Director+ title = +30 points
- Urgent pain point = +20 points
- Data is synced to HubSpot:
- Contact: Created or updated with form data
- Company: Auto-linked or created
- Lead Source: Set to "Lead Magnet - [Content Name]"
- Lead Score: Applied based on qualification
- Lifecycle Stage: Set to "Marketing Qualified Lead" if score > 70
- HubSpot workflows are triggered:
- High-score leads → Immediate sales notification
- Medium-score leads → Nurture email sequence
- Low-score leads → Newsletter subscription
- Slack notification sent for enterprise leads
Wrap-up
With this Needle workflow, every lead magnet download is automatically captured, scored, and routed in HubSpot—ensuring high-value leads get immediate attention while others enter nurture campaigns. Perfect for marketing and sales teams running content-driven lead generation.