Blog

Notes from the field

Playbooks, product updates, and lessons from building autonomous growth agents.

Needle vs Viktor: specialist or generalist agent?

Viktor is a capable generalist AI employee. Needle is a revenue specialist. Where each one fits, and when to choose which.

Claude Tag puts a proactive Claude teammate in Slack, but it runs only Claude and isn't built for revenue. Where each one fits, side by side.

Slackbot is a capable AI teammate now, but it's tied to Slack, Salesforce, and one model. Where each one fits, side by side.

We're going all-in on proactive agents that do the work, not just surface it.