About
We're changing outbound
Outbound got loud: mass sequences, bought lists, and accounts burned for a handful of replies. Needle is the agent-native outbound engine that lets anyone do high-quality outreach, the kind people are glad to receive, whether you're selling, building partnerships, or recruiting.
Our story
The itch
Onur grew up in hustle culture. Building has been in his blood his whole life. After a stint at fast-growing scale-ups, he set his sights on starting a company of his own.
New horizons
Jan left his job in Zurich and moved to Berlin in search of something bigger. The two met in Berlin, and the spark was immediate.
Late 2024
Needle was founded in the living room of Onur’s apartment: two founders, a whiteboard, a couch, and a lot of conviction.
Our own problem
Doing outbound for Needle, we hit the same wall as everyone else: hours lost on lists full of the wrong people, generic messages nobody wanted, and accounts put at risk by volume. Working through our go-to-market with agents as sparring partners changed that. They helped us think sharper about who to reach and what to say, not just send more.
Today
After two pivots and a seed round, we’re building that way of working into a product: an outbound engine that runs with your favourite agent, so anyone can do outreach worth replying to.
What we believe
No spray and pray
Fewer, better-chosen people beat blasting thousands. Every message should have a reason to exist.
No time wasted on the wrong leads
Your agent finds people who actually fit, so you spend your time on conversations, not cleaning lists.
No burned accounts
Sending stays within safe limits, so the LinkedIn and email accounts you rely on stay healthy.
Outreach people don’t mind receiving
High-quality, personal messages that open doors instead of putting people off. For sales, partnerships, recruiting, or anything else.
The Needlers
We’re a sharp, tight-knit team building out of Berlin, Germany, making great outreach something anyone can do.
We’ve studied at top-tier universities and worked at some of the best companies in the world, bringing deep experience and expertise in AI and software development.
