Email Weekly Competitor Intelligence

What It Does

Every Monday morning, this Needle workflow browses up to 3 competitor websites, searches for recent news, and sends you a structured competitive intelligence report by email — all before your first meeting of the week.

No dashboards to check. No tabs to open. No manual research. Just a clean HTML email in your inbox every Monday.

Why It Matters

Staying on top of competitors is critical, but the reality is that most teams do it inconsistently — or not at all. Here's what happens when you skip it:

• A competitor quietly drops prices and you lose 3 deals before you even notice.
• They launch a feature your prospects were asking you for, and you find out from a lost deal.
• Their hiring surge signals a major product push, but you're caught flat-footed in a renewal meeting.

One hour of manual competitor research every week, multiplied across your team, is dead time. This workflow replaces it with a 3-node automation that runs while you sleep.

How It Works

This workflow has 3 nodes and requires only a Gmail connector. It runs once per week.

The AI agent visits each competitor's key pages and extracts:

• Any pricing changes in the last 7 days
• New feature releases or product announcements
• Most recent blog post title and summary
• Hiring signals (engineering, sales, AI/ML roles indicate investment direction)
• Current homepage hero headline (detects messaging pivots)

It then formats everything as clean HTML, ending with a "Key Watch Items" summary — 2–3 bullets on the most significant developments worth actioning this week.

What You Get Each Monday

A single email containing:

• Pricing snapshot — changes or "No changes detected this week"
• Product news — new features, launches, or changelog entries
• Content pulse — their latest blog post with a one-sentence summary
• Hiring signals — which teams they're investing in
• Messaging radar — current homepage headline so you catch pivots early
• Key Watch Items — AI-curated action bullets at the bottom

Who It's For

• Product managers tracking feature parity and roadmap gaps
• Founders and CEOs who need a weekly market pulse without a research team
• Sales and marketing leaders who need live talking points against competitors
• Strategy teams monitoring market positioning shifts

Setup

1. Install the workflow and connect your Gmail account.
2. In the AI Agent prompt, replace the 3 default SaaS examples (Zapier, Make, n8n) with your actual competitors — just swap the names and URLs.
3. Done — the first report lands in your inbox next Monday at 7:00 AM UTC.

The workflow runs on zero credits for publishing — it only consumes credits when it executes (once per week).

Customize It

• More competitors: Extend the AI Agent prompt to research 4–5 competitors by adding more entries.
• Different sections: Add or remove intelligence categories in the prompt (e.g., remove hiring signals, add review site monitoring).
• Different time: Change the cron trigger from 0 7 * * 1 to your preferred Monday time (remember: UTC).
• Multiple recipients: Modify the Gmail node to CC your team.

Timezone Note

The trigger runs at 7:00 AM UTC, which is:

Adjust the cron expression if you want the report at a different time in your timezone.