Workflow

Omni Channel Content Architect

Automate social media posts by analyzing live news and social sentiment to create highly engaging, data-backed content tailored to your target niche.

Last updated

March 11, 2026

Connectors used

Google Sheets
Google Mail

Tags

Social MediaContent StrategyWeb ScrapingCampaign Management

Introduction

The Omni Channel Content Architect workflow is designed to generate engaging social media content based on a specific topic keyword. It validates the input, collects up-to-date news and social sentiment, and crafts a targeted social media post to maximize audience engagement.

It performs several key steps:

  1. Listens for incoming requests with a topic keyword.
  2. Validates the topic keyword or runs test payloads.
  3. Routes the workflow based on validation results.
  4. Gathers recent news facts about the topic.
  5. Scrapes social media sentiment and identifies polarizing opinions.
  6. Combines the data to write a viral social media post.
  7. Prepares the final content package for delivery.

What You Need

  1. A platform account with access to AI nodes.
  2. Access to webhooks for triggering the workflow.
  3. A Google Sheets account for optional content logging.
  4. Search internet tools enabled for news and social sentiment scraping.

Workflow Steps

Node NameDescription
Webhook TriggerStarts the workflow when a request with a topic keyword is received.
Topic Validation AIChecks if the topic keyword is valid or runs a mock test mode response.
Route ControllerRoutes the flow based on status to control further processing.
News Scraper AIPerforms an internet search to extract recent news facts relevant to the valid keyword.
Social Sentiment AIRetrieves top social media reactions and extracts dominant emotions and controversial points.
Merge NodeCombines the news and social sentiment data for unified processing.
Content Ghostwriter AIUses the merged information to create a punchy, engaging post with strict stylistic rules.
Delivery AssemblerFormats the final output including email subject, post copy, hashtags, word count, and metadata.

Expected Output

You receive a polished social media post ready for publishing. It includes a bold hook, carefully integrated news facts, punchy formatting, and a call to action, plus relevant hashtags and metadata about the creation process.

Important Notes

  1. The workflow handles test mode by generating mock content quickly without scraping.
  2. Single-search scraping limits reduce API calls and keep data fresh and focused.
  3. The content writer node enforces style rules to avoid generic phrases and promote authenticity.
  4. Provide a specific, niche topic keyword to achieve the best results.

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