Send Daily Competition Briefing
Researches competitor news, product updates, customer sentiment, and strategic moves each morning, then compiles and emails a polished daily intelligence digest.
Competitive IntelligenceEmail DigestMarket ResearchDaily Briefing
Daily Competition Briefing
This workflow generates a daily digest summarizing the latest competitive intelligence for key competitors in your industry. Running every morning, it gathers news, customer feedback, product updates, and strategic moves for each competitor, compiling everything into a polished HTML email sent directly to your inbox.
What It Does
- Triggers on a daily schedule at 7:00 AM (configurable timezone).
- Defines a set of competitors with their relevant search terms.
- Researches each competitor using AI-powered internet search and web browsing to gather recent news, Reddit discussions, reviews, and strategic information.
- Edits and formats all collected reports into a clean, professional HTML email digest with an executive summary and actionable insights.
- Cleans up the HTML and generates an email subject line with the current date.
- Sends the email to the specified recipients via Gmail.
What You Need
- A Needle account with access to workflow automation features.
- A Gmail account connected through the platform for sending emails.
- Basic knowledge of your competitors, or the ability to edit search terms in the code node.
How the Flow Works
| Step | Node | Description |
|---|---|---|
| 1 | Scheduled Trigger | Fires every day at 7:00 AM Europe/Berlin time. |
| 2 | Code (Define Competitors) | Defines an array of competitors (e.g., Samsung, Huawei, LG) with associated search terms. |
| 3 | AI Agent (Research) | For each competitor, performs targeted internet research covering news, Reddit, reviews, product launches, and strategic moves. Compiles a detailed report per competitor. |
| 4 | AI Agent (Editor) | Combines all competitor reports and formats them into a styled HTML email with an executive summary and actionable insights. |
| 5 | Code (Cleanup) | Strips any extraneous formatting from the HTML output and generates a date-stamped email subject line. |
| 6 | Gmail (Send Email) | Sends the formatted briefing email to designated recipients. |
Output
At the end of this workflow, you receive a well-crafted HTML email titled "Daily Competition Briefing" containing:
- An executive summary highlighting key insights across all competitors.
- Detailed sections for each competitor covering headlines, product updates, customer sentiment, and strategic moves.
- A "Key Takeaways" section with actionable points.
- Source URLs embedded as clickable links.
Customization Tips
- Competitors and search terms: Edit the code node early in the flow to add, remove, or change competitors and their associated search terms.
- Research freshness: The AI research step focuses on news from the last 24–48 hours to keep the briefing current.
- Schedule and timezone: Adjust the scheduled trigger if you want the briefing at a different time or in a different timezone.
- Recipients: Update the Gmail node to send the digest to different team members or distribution lists.
- Email styling: The HTML uses inline CSS for maximum compatibility across email clients.
Notes
- Make sure your Gmail connection is authorized and capable of sending HTML emails.
- This workflow is ideal for competitive intelligence analysts, market researchers, product managers, and strategy teams who need a quick daily overview of the competitive landscape.
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