Track Competitor Updates To Telegram

What It Does

Every weekday at 08:00 UTC, this workflow searches for product and feature changes from up to five competitor companies you define. Any updates — new feature releases, pricing changes, changelog entries, customer wins — get surfaced as a concise Telegram digest with context: what changed and what it means for your team. If nothing happened, you get a single "Quiet Day" line and the workflow moves on.

How It Works

What You Get

• One section per competitor that released something new
• Type tag: new feature/product update, or pricing/commercial change
• "What changed" and "Why it matters" for each update
• Zero noise on quiet days — a single "Quiet Day" message only
• Delivered every weekday morning before your team syncs

Why It Matters

Your team learns about a competitor's new feature from a customer complaint during a demo. That is already too late. A pricing change discovered after you have filed a proposal means rework. Competitive intel delivered before the first meeting of the day means your sales and product teams always walk in prepared. This workflow is the competitive awareness baseline every fast-moving team needs.

Who It Is For

• Product managers tracking competitive differentiation
• Sales teams preparing for head-to-head evaluations
• Founders monitoring the market they compete in
• Marketing teams building competitive battle cards

Setup

1. Connect your Telegram bot (add your bot token via the Telegram connector in Needle).
2. In the AI Agent prompt, replace the example competitor names with your actual competitors (e.g., replace "Salesforce" with whichever companies you want to track — up to five).
3. Set the Telegram chat ID to the channel or group where you want the digest delivered.
4. Publish the workflow — daily competitive intel starts the next weekday morning.

Customize It

• Narrow the search by adding specific product names: "Salesforce Sales Cloud" instead of just "Salesforce."
• Add a sixth section for industry news by extending the AI prompt.
• Change delivery time: update the cron expression — 0 7 * * 1-5 for earlier, 0 9 * * 1-5 for later.
• Run daily instead of weekdays only by changing the cron to 0 8 * * *.

Timezone Note

The trigger runs at 08:00 UTC. That is 1:30 PM IST, 9:00 AM CET, and 3:00 AM EST. Adjust the cron expression if you want the digest to arrive at a different time in your local timezone.