Scraper #3: Scrape Your Competitor's LinkedIn Audience
People who engage with your competitor's posts are your warmest prospects. Here's how to find them.
People who like, comment on, and react to your competitor's LinkedIn posts are already interested in what you sell. They just don't know about you yet. This workflow scrapes those engaged profiles and exports them to a Google Sheet - giving you a pre-qualified lead list in minutes.
Key Takeaways
- Extract 100+ engaged profiles from a single competitor company page
- Scrapes the last 25 posts × 50 reactions each (up to 1,250 profiles per run)
- Every lead is pre-qualified - they already engage with content in your category
- Output goes directly to Google Sheets for immediate outreach or enrichment
- Works on any LinkedIn company page with public post activity
How to Scrape a Competitor's LinkedIn Audience (5 Steps)
- Navigate to the competitor's LinkedIn company page - click on "Posts" to load their content feed
- Open Chrome DevTools (F12 or Cmd+Option+I) - go to the Network tab and find the
voyager feedAPI request - Copy the request as fetch - right-click the request → Copy → Copy as fetch
- Paste into Needle's workflow builder - connect a Google Sheets output and configure the target spreadsheet
- Hit Run - the workflow fetches the last 25 posts, scrapes up to 50 reactions per post, and writes all LinkedIn profile URLs to your sheet
We tested this on Needle's own company page and pulled 100+ engaged profiles in under 5 minutes.
Competitor Audience Lead Quality Indicators
| Signal | Why It Matters | Lead Score |
|---|---|---|
| Active on LinkedIn | Not a ghost account - real person engaging with content regularly | High |
| Engages with competitor content | Already cares about the category you sell in | Very High |
| Follows a similar product | Pre-qualified by definition - aware of the problem your product solves | Very High |
| Comments vs. just likes | Commenters show deeper engagement and stronger intent | Highest |
5 Types of Pages to Scrape Beyond Direct Competitors
Don't limit yourself to direct competitors. These five page types often have equally valuable - sometimes better - audiences:
- Complementary tools - products your ideal customer also uses (e.g., if you sell a CRM, scrape audiences of email marketing tools)
- Industry thought leaders - individual influencers whose followers overlap heavily with your ICP
- Industry publications - niche newsletters, trade media, and analyst pages that attract decision-makers
- Community pages - LinkedIn groups and community-driven pages where your target audience gathers
- Partner companies - businesses that share your customer base but don't compete with you directly
Quick Reference
| Profiles per run | Up to 1,250 (25 posts × 50 reactions) |
| Time to run | Under 5 minutes end-to-end |
| Output format | Google Sheets (LinkedIn profile URLs + names) |
| What you need | Chrome DevTools + Needle account + Google Sheets |
| Works on | Any LinkedIn company page with public post activity |
Summary
Scraping your competitor's LinkedIn audience is one of the highest-ROI lead generation tactics available. Every person who engages with a competitor's post is a pre-qualified prospect - they're active on LinkedIn, interested in your category, and aware of the problem you solve. With Needle, you can extract 100+ profiles from a single company page in minutes, output them to Google Sheets, and start outreach the same day. Go beyond direct competitors by scraping complementary tools, thought leaders, and industry publications for even broader coverage.
Part 3 of the 7-day lead scraper series. Tomorrow: scraping something completely different.
