Want brutally honest feedback on your landing page's conversion potential? This tutorial shows how to build an AI-powered landing page roast workflow in Needle that analyzes your page and delivers actionable CRO recommendations.

Overview

The workflow automatically browses your landing page, analyzes design, copy, and UX elements, and generates a detailed "roast" with specific improvements—like having a conversion expert review your page instantly.

Key Actions

1. URL Input – Provide the landing page URL you want analyzed
2. Web Browsing – Automatically visits and captures page content, structure, and elements
3. AI Analysis – Evaluates your page across multiple CRO dimensions:
   • Headline clarity and value proposition
   • Call-to-action effectiveness
   • Visual hierarchy and design
   • Social proof and trust signals
   • Mobile responsiveness
   • Page speed and technical SEO
4. Roast Generation – Creates a candid, detailed critique with specific examples
5. Recommendations – Provides prioritized action items to improve conversions

What You'll Need

• Landing Page URL – Any publicly accessible webpage you want to analyze Tip: Works best on product pages, SaaS homepages, lead capture pages
• Output Preference – Choose where to receive the roast (Slack, Email, Google Docs)

How It Works

1. You provide your landing page URL
2. The workflow browses the page and extracts:
   • HTML structure and content
   • Visible text including headlines, copy, CTAs
   • Image descriptions and placeholders
   • Form fields and conversion elements
3. AI performs a comprehensive audit evaluating:
   • Headline & Value Prop (Score: /10)
   • CTA Clarity (Score: /10)
   • Trust & Credibility (Score: /10)
   • Visual Design (Score: /10)
   • Mobile Experience (Score: /10)
   • Page Speed (Score: /10)
4. The "roast" includes:
   • What's working well (positive feedback)
   • What's hurting conversions (brutal honesty)
   • Specific examples from your page
   • Before/after copy suggestions
5. A prioritized action plan is generated with quick wins vs. major improvements

Wrap-up

With this Needle workflow, you get instant, data-driven landing page feedback without expensive consultants or lengthy audits—perfect for marketers, founders, and growth teams running rapid testing cycles and optimizing conversion funnels.