Want expert feedback on your LinkedIn company page? This tutorial shows how to build an AI-powered LinkedIn page audit workflow in Needle that analyzes your presence and provides actionable optimization tips.

Overview

The workflow automatically browses your LinkedIn company page, evaluates content strategy, engagement patterns, and branding—delivering a professional audit in seconds instead of hours with a consultant.

Key Actions

1. LinkedIn URL Input – Provide your company page or personal profile URL
2. Web Browsing – Automatically extracts page content, posts, about section, and visual elements
3. AI Audit – Analyzes multiple dimensions:
   • Profile completeness and branding consistency
   • Content strategy and posting frequency
   • Engagement quality (likes, comments, shares)
   • SEO optimization for LinkedIn search
   • Call-to-action effectiveness
4. Roast Report – Generates honest feedback with specific examples
5. Action Plan – Prioritized recommendations to improve your LinkedIn presence

What You'll Need

• LinkedIn Page URL – Company page or personal profile you want to audit Tip: Works for both personal profiles and company pages
• Competitor Pages (optional) – URLs of competitors for benchmarking

How It Works

1. You provide the LinkedIn page URL
2. The workflow browses and captures:
   • About section, tagline, company description
   • Recent posts (last 10-20)
   • Engagement metrics
   • Visual branding (logo, banner)
   • Employee count and follower count
3. AI performs a comprehensive evaluation:
   • Profile Optimization (Score: /10)
   • Content Quality (Score: /10)
   • Engagement Rate (Score: /10)
   • Brand Consistency (Score: /10)
   • SEO & Discoverability (Score: /10)
4. The audit includes:
   • What's done well (positive reinforcement)
   • Critical issues hurting your LinkedIn presence
   • Specific post examples (good vs. bad)
   • Competitor comparison (if provided)
5. Action plan with quick wins and long-term strategy

Wrap-up

With this Needle workflow, you get instant, professional LinkedIn feedback—perfect for B2B marketers, personal brands, founders, and anyone serious about LinkedIn growth and lead generation.