Automate Outreach to YouTube Creators
Automate outreach to YouTube content creators by generating personalized partnership emails and compiling key details for effective engagement.
Last updated
October 1, 2025
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Key Takeaways
- Batch creator outreach from a spreadsheet - The workflow reads your list of YouTube creators from Google Sheets and processes each one automatically.
- Personalized emails at scale - AI researches each creator's channel and generates a customized partnership email referencing their specific content style.
- Sends directly via Gmail - Outreach emails are sent through your Gmail account, so they come from your real address.
- Manual trigger for control - You decide when to run the workflow, giving you full control over when emails go out.
What This Workflow Does
This workflow automates personalized outreach to YouTube content creators for sponsorship partnerships. It reads a list of creators from Google Sheets, researches each creator's channel via web search, uses AI to build a profile summary, generates a tailored partnership email, and sends it through Gmail. The goal is to turn a spreadsheet of creator contacts into personalized outreach emails without writing each one by hand.
Use cases:
- Reaching out to YouTube creators for sponsored video partnerships
- Scaling influencer outreach campaigns while keeping emails personalized
- Managing creator partnership pipelines from a single Google Sheets document
How It Works
| Step | What Happens |
|---|---|
| 1. Manual trigger | You start the workflow when you are ready to send outreach. |
| 2. Fetch creator list | Reads creator data from Google Sheets (Name, YouTube URL, Email, CPM, Estimated Price). |
| 3. Parse spreadsheet data | A transform node maps each row into a structured object. |
| 4. Research each creator | Needle's web search looks up each creator based on their YouTube URL. |
| 5. Build creator profile | GPT-4.1 summarizes each creator's content focus and style based on the search results. |
| 6. Merge profiles with data | The creator summary is combined with the original spreadsheet data. |
| 7. Generate outreach email | GPT-4.1 writes a personalized partnership email for each creator, including a customized opener, sponsorship package details, and a call-to-action. |
| 8. Merge email with data | The email text is combined with the creator record. |
| 9. Send via Gmail | The email is sent to each creator through your connected Gmail account. |
Workflow Nodes
| Node | Role |
|---|---|
| Manual Trigger | Starts the workflow on demand |
| Google Sheets - Get Values in Range | Fetches the creator list from your spreadsheet |
| Transform | Converts spreadsheet rows into structured objects (Name, YouTube_URL, Email, CPM, Est_Price) |
| Needle Web Search | Searches the web for information about each YouTube creator |
| AI Node - Creator Summary (GPT-4.1) | Generates a profile summary of each creator's content and niche |
| Merge (first) | Combines creator profiles with the original spreadsheet data |
| Code - Combine Data | Merges the structured objects with the AI-generated descriptions |
| AI Node - Email Generator (GPT-4.1) | Writes a personalized outreach email for each creator |
| Merge (second) | Combines the email text with the full creator record |
| Code - Final Merge | Attaches the generated email text to each creator object |
| Gmail - Send Email | Sends the personalized email to each creator |
Setup Instructions
- Add the "Automate Outreach to YouTube Creators" template to your Needle workspace.
- Create a Google Sheets spreadsheet with columns: Name, YouTube_URL, Email, CPM, Est_Price.
- Fill in the rows with your target creators' information.
- Connect your Google Sheets account in Needle and update the node with your spreadsheet URL.
- Connect your Gmail account for sending outreach emails.
- Review the AI Email Generator node's system prompt and adjust the sponsorship details to match your actual offer.
- Run the workflow manually to send the emails.
Customization
| What You Can Change | How |
|---|---|
| Sponsorship package details | Edit the system prompt in the Email Generator AI node to update CPM rate, video count, affiliate terms, and payment structure |
| Email tone and length | Adjust the system prompt constraints (default is under 110 words, professional tone) |
| Creator research depth | Modify the instructions in the Web Search node to focus on specific aspects of each creator |
| Spreadsheet columns | Update the Transform node expression to match your column layout |
| Call-to-action link | Change the booking link in the Email Generator AI node's system prompt |
FAQ
Q: Does this workflow post to Reddit or YouTube directly? A: No. It only sends emails via Gmail. It does not post content to any platform.
Q: Can I review emails before they are sent? A: Not by default. The workflow sends emails immediately after generating them. If you want a review step, you could modify the workflow to write emails to Google Sheets first and remove the Gmail node.
Q: What information does the AI use to personalize each email? A: The AI receives a profile summary built from web search results about the creator's YouTube channel, plus the creator's name and channel details from your spreadsheet.
Q: How many creators can I process in one run? A: The workflow processes all rows in your spreadsheet. Keep in mind Gmail sending limits when doing large batches.
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