Struggling to find the right keywords to drive organic traffic? This tutorial shows how to build a reverse-engineered SEO keyword generation workflow in Needle that analyzes market trends and competitor strategies to automatically generate high-impact keywords.

Overview

The workflow systematically analyzes your target workflows or content, performs web research, and uses AI to extract the most effective SEO keywords and intent-based search queries—giving you data-driven insights for viral growth.

Key Actions

1. Google Sheets Input – Reads your workflow list with metadata (rank, name, category, outputs)
2. Data Processing – Extracts and maps data for systematic analysis
3. Web Search – Searches the web for each workflow to understand market positioning
4. AI Keyword Analysis – Generates top 10 keywords and top 5 intent-based search queries
5. Data Merge – Combines original data with AI-generated insights
6. Sheet Update – Writes results back to Google Sheets for easy review and implementation

What You'll Need

• Google Sheets – A spreadsheet with your workflows/content to analyze Required columns: Rank, Template Name, Repo Category, Why this is top-tier, Primary Output(s)
• Google Sheets Connector – Connected to your Needle account
• List of Workflows/Content – Products, services, or content you want to optimize for SEO

How It Works

For each item in your spreadsheet:

1. The workflow retrieves all rows from your Google Sheets document
2. Data is processed and structured for analysis (headers mapped to objects)
3. For each workflow/product:
   • Performs targeted web search based on workflow name and category
   • AI analyzes search results to identify:
     • Top 10 Keywords: Most relevant terms people search for
     • Top 5 Intent Queries: Exact phrases users type when looking for this solution
4. Results are merged with original data
5. Updated information (keywords + queries) is written back to columns F & G in your sheet
6. Process handles up to 50 items at once (uses batch updates for efficiency)

Pro Tip: The workflow includes year references (2025) and specific tool names (Google Sheets, Slack, Notion, etc.) to make searches more realistic and current.

Use Cases

For SaaS Products:

• Discover how users search for your features
• Identify gaps in your SEO strategy
• Find long-tail keywords your competitors miss

For Content Marketing:

• Generate SEO-optimized blog post titles
• Find question-based queries for FAQ content
• Discover trending search terms in your niche

For Workflow Optimization:

• Understand how people search for automation solutions
• Identify the exact pain points users express
• Create landing pages that match search intent

Wrap-up

With this Needle workflow, you can systematically reverse-engineer SEO success by analyzing real search behavior and competitor strategies. Instead of guessing which keywords to target, you get data-driven insights that match actual user intent—perfect for growth teams, SEO specialists, and anyone looking to drive organic traffic at scale.