Workflow

Create Instagram Post from Blog

Transform blog posts into Instagram content with AI-generated creative options for human review

Needle Team

Last updated

October 29, 2024

Connectors used

openai
Slack

Tags

Social Media AutomationInstagram MarketingContent RepurposingHuman-in-the-LoopHITLCreative AutomationMarketing Automation

Key Takeaways

  • 3 image styles generated in parallel - Abstract, futuristic, and impressionistic variants from your blog post
  • Human-in-the-loop - All options are sent to Slack for team review before posting
  • Runs weekly on a schedule - Triggers every Monday at 8am UTC automatically
  • Customizable - Change the art styles, schedule, image model, or Slack channel

What This Workflow Does

This workflow takes the latest blog post from your Needle collection, generates three different Instagram image options using OpenAI, and sends them to your Slack marketing channel for review. Your team picks the best one before posting.

Use cases:

  • Repurpose blog content into Instagram visuals without a designer
  • Give your marketing team multiple creative directions to choose from
  • Maintain a consistent weekly posting schedule

How It Works

StepWhat Happens
1. Scheduled triggerFires every Monday at 8am UTC
2. Fetch latest blog postLists files in your Needle collection and retrieves the most recent
3. Generate 3 imagesOpenAI creates images in abstract, futuristic, and impressionistic styles (in parallel)
4. Merge resultsAll three image URLs are combined
5. Send to SlackThe images are posted to your #marketing channel for team review

Setup Instructions

  1. Upload your blog posts to a Needle collection
  2. Connect your OpenAI account in the image generation nodes
  3. Connect your Slack workspace and select the target channel (e.g. #marketing)
  4. Click "Use template" and run the workflow

Customization

What You Can ChangeHow
Art stylesEdit the prompt in each image generation node
ScheduleChange the cron expression in the trigger node (default: 0 8 * * 1)
Image modelSwap the OpenAI connector for another provider (e.g. Google Gemini)
Slack channelChange the target channel in the Slack node
Blog sourcePoint the Needle collection to a different set of documents

FAQ

Q: Can I use a different image generation model? A: Yes. You can swap the OpenAI connector in the image nodes for another provider like Google Gemini.

Q: Does this post directly to Instagram? A: No. The workflow sends image options to Slack for human review. You pick the winner and post it yourself, or extend the workflow with an Instagram API step.

Q: How does it pick which blog post to use? A: It lists all files in your Needle collection and selects the first (most recent) one.

Q: Can I change the schedule? A: Yes. Edit the cron expression in the scheduled trigger node. For example, 0 8 * * * would run it daily instead of weekly.

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