Scraper #1: Turn Event Attendees into Sales Leads (Luma)
58 attendees scraped in 30 seconds. Here's exactly how.
Luma is where the tech, AI, and startup event ecosystem lives. When someone RSVPs, their profile - often including their LinkedIn URL - becomes visible on the guest list. This workflow scrapes that guest list and exports it to a Google Sheet, turning any public Luma event into a ready-made lead list.
Key Takeaways
- Scraped 58 attendees in 30 seconds from a single hackathon event
- Guest list data often includes LinkedIn URLs - ready for outreach
- Works on any public Luma event with a visible guest list
- Uses the DevTools copy-as-fetch pattern - no coding required
- Output goes directly to Google Sheets as a clean, structured lead list
How to Scrape Luma Event Attendees (5 Steps)
- Go to any Luma event page - click on "Guests" to load the attendee list
- Open Chrome DevTools (F12 or Cmd+Option+I) - switch to the Network tab and let the guest list load
- Find the guest list API request - look for the request that returns attendee data (typically contains "guest" in the URL)
- Copy as fetch - right-click the request → Copy → Copy as fetch, then paste into Needle's workflow builder
- Connect Google Sheets and hit Run - names, LinkedIn URLs, and profile data are written directly to your spreadsheet
We tested this on a hackathon event: 58 attendees scraped in under 30 seconds.
What Data You Get from Luma Guest Lists
| Data Field | Availability | Usefulness for Outreach |
|---|---|---|
| Full Name | Always | High |
| LinkedIn URL | Often (when user links profile) | Very High |
| Company / Organization | Sometimes | High |
| Bio / Headline | Sometimes | Medium |
| Profile Photo | Usually | Low |
4 Highest-Value Event Types to Scrape
- Hackathons - builders, technical decision-makers, and early adopters all in one place
- Industry meetups and panels - warm leads who are actively engaged in your space and willing to invest their time
- Competitor-hosted events - attendees who are already interested in what your competition offers
- Paid conferences and workshops - highest-intent attendees who invest both time and money to learn
3 Things to Do With Your Lead List
- Enrich with additional data - use tools to append company name, job title, and email address to each profile
- Connect on LinkedIn with a personalized note - reference the event they attended for an instant conversation opener
- Run targeted outreach campaigns - segment by company size or role and send tailored sequences
Summary
Luma event guest lists are one of the fastest ways to build a high-quality lead list in the tech and AI space. With Needle, you can scrape 58+ attendees in 30 seconds, including LinkedIn URLs, and export everything to Google Sheets - no coding required. The workflow uses a simple 5-step DevTools copy-as-fetch pattern that works on any public Luma event. Focus on hackathons, industry meetups, competitor events, and paid conferences for the highest-value leads, then enrich and reach out while the event is still fresh.
Part 1 of the 7-day lead scraper series. Tomorrow: scraping Meetup events.
