“With Claude and Needle working my LinkedIn inbox, I held six sales calls in two weeks.”
Pablo Rodríguez
CEO & Founder at Go To Market Agency
6
Sales calls held from threads Claude worked, in two weeks
49%
Of Claude-written messages got a reply within a week
65
Conversations where Claude sent Pablo’s booking link
2,974
LinkedIn conversation reads by Claude in 30 days
78%
Of connection requests in his Spanish campaigns accepted
The problem
Go To Market Agency helps agencies and consultants in Spain and Latin America win clients from LinkedIn, with content and AI prospecting. Its founder, Pablo Rodríguez, is also a LinkedIn creator with more than 28,000 followers. His posts bring a steady stream of comments, connection requests and messages asking for the resource he shared. In about seven weeks, his account took in more than 1,800 LinkedIn messages. The buyers are in there: people who say they want more client meetings, then go quiet. Answering each of them by hand, with the right context, does not scale.
“When you put all the DMs in on LinkedIn, it’s really, really chaotic.”
What they did with Needle
Pablo connected his Sales Navigator account and a Claude Code API key three days after signing up. He started with AI-written campaigns in Spanish for agency owners and consultants: a connection request, a first message based on the person’s recent posts, and a follow-up with a client case. He approved the first messages by hand. Then he moved the work to his inbox. Through Needle’s MCP server, Claude reads each conversation and the person’s profile, then writes the next message in Pablo’s voice. That can be a qualifying question, a follow-up on what the person said before, the booking link once they are ready, or a polite close. Claude sends them in batches of up to 45 a day. In 30 days, Claude read LinkedIn conversations 2,974 times and sent 313 messages. His colleague Jonathan Schmidt later joined with a second seat and uses Claude and Needle for company and people research.
The result
Nearly half of Claude’s messages, 146 of 298, got a reply within a week. Claude sent Pablo’s booking link into 65 conversations. In the two weeks after Pablo started working his inbox this way every day, six conversations Claude had worked turned into sales calls he held. In five of the six, it was Claude’s message that proposed the call or sent the link. Two more calls are already booked. His campaigns worked too: 14 of 18 connection requests were accepted, and 6 of the 13 agency owners he messaged replied. The conversations his posts start no longer sit unanswered in his inbox.
