“With Needle, every lead I contact is in Attio within seconds, without me typing a thing.”
Philipp M. Nastaly
Co-Founder & CEO at curly
41 of 41
Campaign leads synced to Attio with no manual matching
4 sec
Median time from LinkedIn invite to Attio record
19
Needle fields kept up to date in Attio
35
Brand-specific demos linked across 41 leads
1 day
From the first lead search in Claude to a live campaign
The problem
curly is a Munich startup that builds voice AI for customer research. Its AI holds in-depth 1:1 voice interviews with a brand’s customers, hundreds of them in a few hours, and codes every answer so the results hold up like a survey. The buyers are heads of consumer insights and market research at consumer brands, and they are hard to reach cold. Philipp, curly’s co-founder and CEO, does the selling himself. Before Needle he reached out by hand on LinkedIn, mostly before and after conferences and pitch days. Outreach came in bursts around events, not every day.
What they did with Needle
Philipp connected his LinkedIn account to Needle and runs it from Claude over Needle’s MCP server. He had Claude search LinkedIn for insights and market research leaders at consumer brands and save 41 of them as leads. Each lead got a language, German or English, and a link to a demo page made for that lead’s own brand. Then Claude built the campaign: visit the profile, send a connection request in the lead’s language with the brand demo, and withdraw the request if the lead doesn’t accept within three weeks. When someone accepts, Needle waits three and a half hours, sends a thank-you with the demo and a booking link, and follows up eight days later asking for honest feedback. It runs on weekdays during working hours. Three days before going live, Philipp connected Needle to Attio, curly’s CRM, so every lead the campaign touches is written there on its own.
The result
About a day after his first lead search, the campaign was live. All 41 connection requests went out within a day, each with a demo for the lead’s brand. Every one of the 41 leads was in Attio as a linked record about four seconds after the request, with no manual matching. The first four leads accepted within two days, got the thank-you and the demo automatically, and their Attio records updated on their own. Philipp now sees in his CRM who he contacted, who accepted and who is waiting on him, without typing anything into it.
