Monitor LinkedIn For Brand Mentions
Search LinkedIn for brand mentions daily, analyze sentiment and urgency using AI, and receive a formatted email digest of the most influential posts.
Overview
This workflow monitors LinkedIn for mentions of your brand or specific keywords. It acts as a public relations assistant by finding relevant posts and using an AI agent to analyze their sentiment and urgency. You receive a formatted daily email digest summarizing the top most influential mentions, allowing you to easily stay on top of your brand reputation.
How It Works
- Scheduled Trigger: Starts the workflow automatically every morning.
- Search Internet: Queries the web for recent LinkedIn posts containing your specified keywords and pulls the rich metadata containing the post text.
- AI Agent: Reads the post text to extract the author name cleanly, scores the author influence based on seniority, and determines if the mention is positive, neutral, or negative.
- Code Node: Takes the raw AI data and wraps it in a styled HTML template, including a fallback message if zero mentions are found.
- Gmail Send Email: Delivers the formatted HTML email digest directly to your chosen email address.
What You Need
| Requirement | Description |
|---|---|
| Gmail Account | Connected to Needle to send the daily digest email. |
| Variables | A defined company name and keyword list added to your workflow variables. |
Output
You get a daily email summarizing the top 3 most influential LinkedIn mentions of your brand. Each mention includes the author name, a short summary, sentiment color coding, an urgency badge, and a direct link to view the post.
Notes
- Make sure to update the recipient email variable to your own address.
- You can adjust the scheduled trigger to run weekly instead of daily if you prefer less frequent updates.
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